Lean UX prevents startups failure
Incredible 9 out of 10 startups fail
In the media, startup unicorns are celebrated but we are rarely exposed to those who work hard 24/7 to make their business work for years and eventually fail. The fact is, 9 out of 10 startups fail, but the media only celebrates the startup winners, and rarely puts the spotlight on those who don’t make it. We have this unrealistic idea of what it means to be an entrepreneur - we have this idea that if we only work hard enough, and put our heart and soul into it (and all our money), eventually the business will take off. We will be celebrated in the media and finally have a billion dollar exit. We use the new gained fame and money to be off to the next business, bigger and better than first one. But before we do, we will take a year off, and just travel the world. We definitely deserve it!
The #1 reason for startups to fail is that there is no market need
Reality is, most startups remain in the “wilderness” - where no matter what we do, the business just doesn’t seem to take off. The lucky ones amongst us, who were able to raise capital, have a longer run to test new ideas and roll out new features. And, when nothing seems to works, we pivot (oh haven’t will all done that!) - but it is too late and we run out of money. As Startup founders, we are the captain of our ship and we remain on it until the bitter end. To the outside, we carry a big smile and pretend everything is okay, but our inside world is pure chaos! We are stressed, anxious and beginning to doubt our abilities.
Startup founders are my heros! We sacrifices our time, friends and family to innovate and build businesses that will improve people’s lives. We jump into the uncertainty with the strong mindset that we can do it. Yes, we are utterly delusional most of the time - but if we weren’t, we wouldn't jump into the unknown, hoping that we’ll make it to the ground in one piece. Without risk there is no innovation.
Do Lean UX to prevent building a product that people don’t want.
Now imagine you knew how to shrink this uncertainty, and build an innovative product that is more likely to succeed!
As a UX designer and startup founder myself, I have worked with over 50 startup businesses worldwide. Over the years, I come to know that you can actually reduce the uncertainty of a new business by using effective tools and applying clever methods that will enable you to build products that people actually want and will buy. Lean UX provides a framework that helps to identify your customers’ real problems, and enables you to find validated ways to solve these problems. At the core of Lean UX is user interviews, research and data analytics, and if you apply it correctly and early on, not only will you get to your end goal before you run out of money but you will get there faster and better, and thereby save time and money!